Had my intent been to seek the world's favor I should have adorned myself with borrowed beauties.
Michael de Montaigne, from intro to Essays
I've found that my best work and thinking -- and the work I admire most -- comes from exploring the conceptual fringes to obvious answers.
For example: Keep selling a pizza's ingredients and cheaper price than a competitor's, or dig deeper into why Americans love pizza in the first place?
The latter requires conceptual grit and edge, the former only toting the line and dropping coupons into social channels.
To venture into this murky place requires a sort of inquisitive disobedience; that is, ignore for a few moments the pressing urgency of the moment--to the chagrin and torture of the get-it-done-now drivers--to get distracted and potentially find something you never thought existed (i.e. a revolutionary idea).
That's where an insight comes from. That's what births rad, sticky concepts that move mountains for clients and resonates with audiences.
To entertain, humor, and heal.
Whether it's a conversation that injects levity into a gloomy day, or a silly sketch I write and post online, to teaching yoga, my purpose in life is to help others loosen up and realize that despite all the pressure on us to succeed and achieve, to be beautiful and smart, there's always room to step back, see it all for what it is, and laugh.
what i offer
I offer a varied lot of skills, from building and repairing brands with creative strategy, to writing copy for digital/direct marketing as well as screen- and playwriting, to photography of people and for brands.
Simply put: I'm an idea-hungry creator.
email: spiritanimalmakes at gmail.com