DOMINO’S SOCIAL STRATEGY
Domino’s business was full-tilt-off-the-charts awesome.
But their social media flagged like a marathoner who’d only ever eaten Domino’s.
So they asked my team to help their team strategize a path out of the slump.
Over the course of six months, I led a small team toward developing Domino’s first integrated social media strategy.
Specifically, here’s what I did:
- Conducted online audience audits of all their platforms, then categorized their followers into “tribes”
- Developed messaging tactics based off the unique needs of each tribes, i.e. how do we reach gamers in a non-obtrusive way? Join Twitch and make the gaming experience even better. Stuff like that.
- All this involved comprehensive, tight and sharp creative writing skills and a keen editors eye for the final product, which I co-presented to the CMO and her team.
To this day this might be the best example of my thinking, writing, and editing skills.